Jane Hendler, President & Founder
Jane has always followed her nose. She was drawn to the beauty industry where she worked as a model, jewelry designer and Vice President of Sales for a major beauty products company. It was there she discovered the world of essential plant oils when she helped introduce one of the first aromatherapy lines in the US. Yet Jane realized that there was something important missing in the world of scents. She knew intuitively that specific combinations of rare and precious plant oils could create transformative experiences that might change the wearer forever.
This realization led Jane on a decade long quest to study with the who's who of aromatherapy, blending and distillation. She graduated as a Certified Essential Oil Therapist and Herbalist after completing an accredited degree program and internship with the College of Botanical Healing Arts. She then introduced Ajne in 2005 where ancient alchemy embraces the latest technology to produce precious organic products and scent experiences that ancient alchemists could only dream of.
Jane is recognized as a gifted natural perfumer. She provides expert commentary for respected publications such as Style Network, InStyle, USWeekly and Cosmopolitan. Jane has been a spokesperson on QVC, the Home Shopping Network and other stations in the USA, UK and Germany. She currently lives in Carmel, California, where she, her husband and their cats nurture an organic lavender farm.
Rex Rombach, Co-Founder
Rex was President and CEO of a $20 million per year beauty product company with over 120 employees including 45 outside sales representatives and 9 stores. He began the start-up in 1989. At one time or another, Rex oversaw all phases of the company including sales, marketing, operations and finance. The company received numerous awards from companies such as OPI, L'anza, Framesi and Redken. In 2002, Rex negotiated its sale to one of the industry's largest distribution companies - which was subsequently purchased by L'oreal. Rex was the co-founder of Artisun Products. In 2000, he assisted in the sale of Artisun to a large hair care manufacturer. In 1999, Rex was recruited to Gloss.com, an Internet beauty start-up with $40m in venture funding, where he served as Vice President in Marketing. Estee Lauder Corporation purchased Gloss in 2000.
Rex is respected in the beauty industry where he has forged many close relationships. His company's clients included Whole Foods, Nordstrom and (the former) Weinstock's. He attended the United States Air Force Academy before investing two years in charitable service in Uruguay, South America.
His interests now revolve around learning, personal growth and community work, as well as designing product bottles, cultivating and distilling rare and precious plants and feeding the cats.